Campaign ConsistencyMessage | Design | Delivery
The "Take a Closer Look" campaign is a good example of how different products under one company brand can work together and be represented consistently. The company had a very unique partnerships set-up to offer different product types to one industry. Representing all the above without going in very separate directions was the challenge. |
Creative ContentEasy to read | Able to recall
This creative writing example was developed as a lead-generating industry download. The "Top 5 Reasons" is a simple and catchy headline for something people have time to read. The topic "considering probiotics for immune health" was then very fitting to the targeted and subscribed audience. Finally, the body content tied in the branded ingredient providing both information on the product as well as general considerations for use. |
Email MarketingWhile there is a definite ongoing rise in social media - emails are the one communication channel your customers use on a daily basis.
Email marketing should be a part of the overall communication plan; and it requires its own plan as well. Schedule what types of email content go out, to whom, and how often. You want to keep relevant information in front of your audience, but not overwhelm them - with content or constant delivery. You don't need to tell the whole story in an email, just enough to show you have valuable news which can be fully found on your website or within a download. Work with a template that can divide up and deliver your messages clean and consistent within each email. |
Personalized Presentations.As a company presenting (aka selling) to another company, you are lucky to get the time to meet with any decision makers or gatekeepers. Make sure that you are doing more than "selling a product" and showcase the partnership fit. No one really wants to hear the same old sales pitch, a company wants to see how they are going to benefit from working with you.
Know who you are talking to... |